Week 8 EOC: Creative Content

It’s a little difficult to incorporate vodka with fashion but for the creative content portion of my final I am going to create a magazine ad. I want it to be very simple and focus strictly on the bottle. I also want there to be a quote that will get people’s attention and make them want to try our vodka. The biggest image on the page will be the bottle of Lucky Vodka. It will also be the only thing that has color. The rest of the page will be very neutral with grey, black, and white. I am thinking of having an image on my bottle. Ginger and spelt aren’t very appealing visually so I am thinking about using mint leaves. This will provide the color on the bottle that I want and it also isn’t an image that it to loud and obnoxious. The lettering on the bottle will be in silver. I want the word ‘lucky’ to be in a font that is elegant but the word ‘vodka’ to be bold and big. I will achieve this ad by using Photoshop and adding multiple images together until I get the picture I envision. Overall, I think a simple ad that doesn’t have a lot going on will be appealing and it also represents the brand.

Week 7 EOC: The Pitch

 The vodka I am creating is going to be called Lucky Vodka. The whole concept is to create vodka that is made from unique ingredients in order to give an amazing taste. The first ingredient that will be used is Waiakea Hawaiian Volcanic Water. This water is naturally filtered through volcanic rock and as a result is rich in electrolytes and minerals. The company is also deeply invested in giving back and has a program where for every liter sold, they don’t 650 liters to communities in Africa and around the world. We will incorporate this into our brand to so that customers will know that they are giving back while buying Lucky Vodka.  The next ingredient that will be used is spelt. It is an ancient grain. “Spelt is a member of the same grain family but is an entirely different species and has certain properties which make it in many respects quite different” (http://thespeltbakers.ca/what-is-spelt/). It will make Lucky Vodka come on very sweet, with notes of sugar and vanilla, then morph into dry, slightly spicy mineral flavors. The other ingredients that will be used include ginger and mint. The mint will enhance the sweetness of the spelt. The ginger will contribute to the spicy mineral flavor.  These ingredients however, will not drastically change the flavor of the vodka but just make the natural tastes stand out more.

The vodka will be a great base for vodka-based drinks but it will also be smooth enough to drink alone. It will be quadruple-distilled in order to get the best flavor and create the perfect balance. Lucky Vodka will not be considered a cheap brand of vodka. It will have good quality but be priced $25.95 for 350 mL bottle. The bottle will be clear to show that the vodka is clear and the brand color will be green. Our packing will include shades of green. 

Week 5 EOC: Social Networks and Job Hunting

For the past few years social media has been growing rapidly and the reasons why people are using these platforms are beginning to expand. “Over the past few years, a new type of social interaction has exploded onto the scene—online social networking. Online social networks are online communities where people socialize or exchange information and opinions” ( Marketing: An Introduction, Pg. 142). Originally, social media was thought to just be used for personal use but more and more people are using it in order to connect and find job opportunities. One of the biggest social media platforms being used for this is Facebook. "More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees, threatening traditional job boards and competing with LinkedIn Corp., which has dominated the online professional networking arena" (Recruiters Troll Facebook for Candidates They Like). In the article, Recruiters Troll Facebook for Candidates They Like, they talk about how more and more companies are turning to Facebook in order to recruit employees. The issue with this though is that people like to restrict Facebook to just personal use. This could mean for staying connected with long distance friend or family. They would rather use a separate app for career information than use Facebook for both. The benefits of Facebook and their job posts however is that they don’t flood job boards. This can be frustrating for people because they feel bombarded and overwhelmed with information. It makes it harder for them to find what they are looking for. “Candidates have been 50% more likely to apply to positions they found through Facebook than through other means, said Mr. Staney” (Recruiters Troll Facebook for Candidates They Like). Overall, with the growth that Facebook has seen they are beginning to have an impact on the job searching field. 

Week 4 EOC: The Cult of Apple

Our phones are with us everywhere we go. We are constantly looking at them to make sure we don't miss anything. Being a college student, having a job, and participating in community events, I feel as though I am always worrying about whether or not I am forgetting about something. Currently I have a planner; however, planners are so clunky and I can’t always carry mine with me. I always face the issue when I am out of having to remember what I need to write in it since I don’t always have it with me. Due to this I think it would be a great idea if there were an app that is similar to a planner. Yes, we all have a calendar app on our phones but what if we had an app that was similar but more customizable? With my app you would be able to color code all your events. For example work related events could be blue and school events could be orange. You could also categorize events by importance.

The layout would be very similar to a planner. You would be able to choose between a daily view, a weekly view, a monthly view, and a yearly view. Then on the left hand side you would have your notes section. Depending on which layout you have, you would be able to take notes (for example, if it’s a daily view you could make notes about what you need bring to class. If it’s a weekly view, you could make notes about groceries you need to get this weekend). The app would automatically sync with all your other devices so that if you for any reason can’t use your phone you can access all your information from somewhere else.

Overall, I think that an app like this would be very useful for college students because we always have so much on our plate. From scholarship deadlines, to working, to homework, our brains become frazzled with everything we have to remember. My app would allow us to keep all our tasks in one spot on a device that we have with us all the time so we don’t have to worry about anything.

Week 3 EOC: My Demographics

Since I was born between 1977 and 2000 I am considered a millennial. According to the book, Introduction to Maketing, millennials make up a huge percentage of the market with a total purchasing power of more than $733 billion. Millennials are believed to be tech savvy. I would have to agree with this. We are growing up in a world where technology is advancing faster than ever and we all want to be “in the now”. We want to have the newest iPhone, gaming system, and etc. We also are the first generation that has grown up with technology whether it is cellphones, computers, satellite TV, or even social media.

“All generations are comfortable with technology, but this is the generation that’s been formed by technology,” says a Yahoo! executive. For them, “it’s not something separate. It’s just something they do” (Introduction to Marketing, pg. 73). Since we have grown up with technology we have been formed by it. I know for a fact that a majority of people in this generation check their phone on a daily basis. Whenever I wake up in the morning the first thing I have to do is check my phone for texts, calls, or emails then I check all my social media accounts which include Facebook, Instagram, Snapchat, and Twitter. I feel like if I don’t check my phone all the time I will miss something important. I think part of this has to do with the fact that companies know we are always around technology so they market everything on these apps. “Millennials are bombarded with marketing messages coming at them from all directions” (Introduction to Marketing, pg. 73).

Overall, I would have to say that I agree with the book. The millennial generation revolves around technology and is being influenced by it on a daily basis.