Implementation Evaluation Control

In order to implement Lucky Vodka, we need to stay true to what our brand stands for. This has to be portrayed through anything we do whether it is community events, ad campaigns, marketing events, etc. Since our vodka is made from unique ingredients we pride ourselves on this and also the quality of our vodka. We ensure that each bottle is carefully crafted so that our customers can rely on both the quality and taste. “Similarly, Siemens defines quality this way: “Quality is when our customers come back and our products don’t” (Marketing: An Introduction, Armstrong/Kotler, Pg.214). We also promote a lifestyle. This is implemented through the actions we take to market our product. In the magazine ad I created it is simple and smooth to show that our vodka is smooth and it has pops of green to show how our vodka is refreshing and different. Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how” (Marketing: An Introduction, Armstrong/Kotler, Pg. 57).