Product

There are hundreds of vodka brands out there but what is it that sets Lucky Vodka apart from the rest? We use ingredients to create our vodka that other companies don’t use. The first ingredient is Waiakea Hawaiian Volcanic Water. This water is naturally filtered through volcanic rock and as a result is rich in electrolytes and minerals. Due to this, it is good for people’s health and well-being. The next ingredient that we use is spelt. “Spelt is a member of the same grain family but is an entirely different species and has certain properties which make it in many respects quite different” (http://thespeltbakers.ca/what-is-spelt/). Other companies use potatoes, corn, rye, wheat, molasses, soybeans, grapes, and rice. With these ingredients they leave you with a sort of burning sensation in your throat. The properties in spelt prevent this from happening so when drank alone, the vodka will travel down the consumers throat smoothly with no sting. The spelt leaves the vodka sweet, with a note of vanilla at first but then becomes dry, and slightly spicy. In order to enhance this, we add ginger and mint into the process. It does not change the flavor of the alcohol in anyway but the mint enhances the sweet flavor by making it refreshing and the ginger intensifies the spicy flavor by adding some zing. These two ingredients also enhance the aroma in order to make the consumer feel fresh and alive when they open the bottle. The color of the vodka is clear and it is packaged in a clear bottle with the brands name on the front.

By creating a vodka that has different ingredients than the other companies and offer benefits to consumers we are meeting and satisfying their needs. “The firm must first create a need-satisfying market offering (product)” (Marketing: An Introduction, Armstrong/Kotler, Pg.12). As a result, our product will grow and start to become a lifestyle rather than just a brand.