Target Market Strategy

Lucky Vodka targets a market that is very specific. We want our product to create a community and lifestyle that people want to be apart of. If we do this, then our number of consumers will always be growing. “The marketing manager’s aim is to find, attract, keep, and grow target customers by creating, delivering, and communicating superior customer value” (Marketing: An Introduction, Armstrong/Kotler, Pg.9).

Our target customer’s are both men and women between the ages of 21 and 30 who like to enjoy themselves. They are passionate and driven in life both professionally and personally. They are interested in new trends in music, fashion, and much more. They are always up-to-date with what’s going on around them. They enjoy drinking both shots and mixed drinks. They are open-minded, passionate, and active in trying new things and being adventurous. By targeting this specific customer profile we will be able to focus more on how to serve our consumers and keep them satisfied. “Some people think of marketing management as finding as many customers as possible and increasing demand. Instead, the company wants to select only customers that it can serve well and profitably” (Marketing: An Introduction, Armstrong/Kotler, Pg.9).

At Lucky Vodka, we will make our customer the center of everything. In today’s society people love feeling like they have a purpose or that they are important. With this mindset, we can use that to our advantage in marketing and revolve everything around the customer. This includes the price, taste, packaging, and marketing.