Distribution

"Producing a product or service and making it available to buyers requires building relationships not just with customers, but also with key suppliers and resellers in the company’s supply chain…They try to forge a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user” (Marketing: An Introduction, Armstrong/Kotler, Pg.310). Lucky Vodka will supply its alcohol to a variety of stores all over the United States so that people will be able to enjoy the taste of it at their own home. We will also supply a number of clubs, concerts, and etc. with our vodka so that when people are out having fun they can be sure to find our vodka wherever they are. “They press lawsuits and file complaints with regulators to keep competitors in line, and they form contractual agreements to better control their distribution channels” (Marketing: An Introduction, Armstrong/Kotler, Pg.92).  We will have contract agreements with each distributer we do business with in order to avoid conflict.