Objectives

Having an objective is vital for any company. It helps them see the overall goal they are trying to pursue with both the product and customer. In order to have an effective objective that will help define what the company needs to achieve, it must revolve around the customer. “The overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living” (Marketing: An Introduction, Armstrong/Kotler, Pg. 42). Lucky Vodka provides its customers with the same great taste in each bottle. We ensure that each bottle is carefully crafted so that our customers can rely on both the quality and taste. Once they start drinking our vodka they will never be disappointed. We want to provide vodka for people that has good quality for a fair price. We want everyone to be able to afford and enjoy our vodka. Lucky Vodka will supply its alcohol to a variety of stores all over the United States so that people will be able to enjoy the taste of it at their own home. We will also supply a number of clubs, concerts, and etc. with our vodka so that when people are having a night on the town they can be sure to find our vodka wherever they are. “More companies today are partnering with the other members of the supply chain—suppliers, distributors, and, ultimately, customers—to improve the performance of the customer value delivery network” (Marketing: An Introduction, Amstrong & Kotler Page 48).