Week 7 EOC: The Pitch

 The vodka I am creating is going to be called Lucky Vodka. The whole concept is to create vodka that is made from unique ingredients in order to give an amazing taste. The first ingredient that will be used is Waiakea Hawaiian Volcanic Water. This water is naturally filtered through volcanic rock and as a result is rich in electrolytes and minerals. The company is also deeply invested in giving back and has a program where for every liter sold, they don’t 650 liters to communities in Africa and around the world. We will incorporate this into our brand to so that customers will know that they are giving back while buying Lucky Vodka.  The next ingredient that will be used is spelt. It is an ancient grain. “Spelt is a member of the same grain family but is an entirely different species and has certain properties which make it in many respects quite different” (http://thespeltbakers.ca/what-is-spelt/). It will make Lucky Vodka come on very sweet, with notes of sugar and vanilla, then morph into dry, slightly spicy mineral flavors. The other ingredients that will be used include ginger and mint. The mint will enhance the sweetness of the spelt. The ginger will contribute to the spicy mineral flavor.  These ingredients however, will not drastically change the flavor of the vodka but just make the natural tastes stand out more.

The vodka will be a great base for vodka-based drinks but it will also be smooth enough to drink alone. It will be quadruple-distilled in order to get the best flavor and create the perfect balance. Lucky Vodka will not be considered a cheap brand of vodka. It will have good quality but be priced $25.95 for 350 mL bottle. The bottle will be clear to show that the vodka is clear and the brand color will be green. Our packing will include shades of green.